GoHighLevel Pricing (2026): Starter, Unlimited, Agency Pro
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Quick answer
HighLevel (GoHighLevel) sells three agency plans: Starter at $97 a month with 3 sub-accounts, Unlimited at $297 with unlimited sub-accounts, and Agency Pro at $497 with SaaS Mode. Pick Starter for a freelancer with a few clients, Unlimited once you manage more than three, and Agency Pro only if you plan to resell the platform as software. Phone, email and AI usage are billed on top of the subscription.
GoHighLevel, now branded HighLevel, is an all-in-one CRM and marketing automation platform sold mostly to agencies. Its pricing looks simple, three tiers, but the real cost depends on sub-accounts and usage charges.
We compared HighLevel's pricing page and help center articles. Prices were read from HighLevel's own pages on 2026-10-14 and can change, so confirm them before you buy. We did not test the platform.
Below you will find a plan table, notes on rebilling and usage costs, and a section matching plans to freelancers, growing agencies and software resellers.
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HighLevel (GoHighLevel)
An all-in-one CRM, funnel and automation platform sold as three agency subscriptions, with usage billed separately.
HighLevel plans and what they include
All figures come from HighLevel’s pricing page as read on 2026-10-14.
| Plan | Monthly | Annual | Sub-accounts | Notable inclusions |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Unlimited contacts and users, 24/7 support, no API access |
| Unlimited | $297 | $2,970 | Unlimited | Phone and email rebilling without markup, basic API access |
| Agency Pro | $497 | $4,970 | Unlimited | SaaS Mode, automated sub-account creation, rebilling with markup, advanced API access |
The pricing page also advertises a free 14-day trial.
Usage costs sit outside the subscription
HighLevel states that its plans do not cover telecom or AI usage. Those are charged by use. The help center describes a wallet system: the agency is charged first from its wallet, and the agency then bills the sub-account for what it used. Sub-accounts need a valid card on file for rebilling to start. The help center lists email at $0.675 per 1,000 emails, but it also says to check the current phone pricing guide, so we print no phone rates.
A planning tip: price your client retainers so they include these pass-through costs, and decide whether you rebill at cost or with markup, because markup needs Agency Pro.
Conflicting details to check
Several HighLevel pages differ. An older page lists Starter with 2 sub-accounts instead of 3. The pricing page and the help center disagree about whether the white-label mobile app is included or a paid add-on, so confirm the cost before building client offers around it. Email rebilling on the $297 plan is described as limited to LeadConnector SMTP at a fixed 1.05x markup in one article.
Which plan fits whom
Freelancer with a few clients. Starter covers 3 sub-accounts with unlimited contacts and users. It lacks API access, so check whether your integrations need it.
Growing agency. Once you manage more than three clients, Unlimited removes the sub-account cap and adds rebilling without markup and basic API access.
Software reseller. Agency Pro is the plan that includes SaaS Mode and rebilling with markup, so it suits agencies planning to sell the platform as their own software product.
Single business. If you only need a CRM for yourself, the agency plans are likely more than you need. Our best CRM for small business guide covers lighter options.
Agency adding video or voice. Client work often includes AI video or narration, which HighLevel does not replace. Our ElevenLabs pricing guide and best free AI video generator guide show how credit-based plans for those tools work. For clipping client webinars into short social posts, see our Quso.ai review, and for ad and social images our best AI image generator guide.
Before you subscribe
Use the 14-day trial to confirm that sub-account setup, rebilling and your phone numbers work as you expect, then compare the cost of usage with what you charge clients.
Frequently Asked Questions
How much does GoHighLevel cost per month?
HighLevel's pricing page lists Starter at $97, Unlimited at $297 and Agency Pro at $497 per month. Annual prices are listed at $970, $2,970 and $4,970. Usage such as phone, email and AI is billed separately.
Is there a free trial?
The pricing page advertises a free 14-day trial. We could not confirm from the sources we read whether every plan, including Agency Pro, is covered, so check at signup.
How many sub-accounts does the $97 plan include?
The current pricing page lists 3 sub-accounts on Starter. An older HighLevel page says 2, so treat the pricing page as the current source.
What is rebilling?
Rebilling lets an agency charge clients for the phone, email and other usage their sub-accounts generate. HighLevel's help center says rebilling without markup is on Unlimited and Agency Pro, and rebilling with your own markup is on Agency Pro as part of SaaS Mode.
Does the subscription cover phone and AI usage?
No. HighLevel says its subscriptions do not cover telecom or AI usage, which are charged by use. The agency is charged from its wallet first and then bills the sub-account.
Which plan do I need for API access?
HighLevel lists no API access on Starter, basic API access on Unlimited and advanced API access on Agency Pro.
Final Verdict
Count your clients first. Three or fewer points to Starter at $97 a month, more than three points to Unlimited at $297, and Agency Pro at $497 is for agencies that will resell the platform under their own brand. Budget for phone, email and AI usage on top, and check the pricing page before subscribing.
Sources We Checked
Specs and features in this guide come from these manufacturer pages and independent sources, checked on Oct 13, 2026.
