Similarweb Pricing (2026): What Each Plan Includes
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Quick answer
Similarweb's self-service Web Intelligence packages start at $125 a month billed annually for Competitive Intelligence, with one seat and three months of history. Step up to the SEO and AEO package at $333 billed annually if you also need search data, and to the top self-service tier at $542 for ad intelligence. Larger teams get custom Business and Enterprise quotes.
Similarweb pricing is split into products and packages, so the first job is picking the right product line. Web Intelligence covers traffic and competitor research, while Sales Intelligence is a separate line for prospecting.
We compared Similarweb's package pages, support articles and API documentation. Prices were read from Similarweb's own pages on 2026-10-18 and can change, so confirm the live numbers before you buy.
Below you will find a package table, notes on seats and history, a short look at sales plans and the API, and a section on who each plan suits.
Our Recommended Picks
- Self-service from $125 a month
- One seat on entry packages
- Custom Business and Enterprise
Similarweb
A competitive intelligence platform sold as self-service Web Intelligence packages, plus custom plans for businesses and enterprises.
Similarweb Web Intelligence packages
Figures below come from Similarweb’s package page as read on 2026-10-18. The vendor lists each self-service package with one user seat.
| Package | Billed annually (per month) | Billed monthly | History | What it adds |
|---|---|---|---|---|
| Competitive Intelligence | $125 | $199 | 3 months | Website performance, traffic and engagement, demographics, marketing channels overview, competitor alerts |
| Competitive Intel & SEO & AEO | $333 | $399 | 6 months | SEO and AEO tools |
| Top self-service tier | $542 | $649 | 6 months | Ad intelligence |
| Business and Enterprise | Custom | Custom | Extended | Quote through sales |
SEO, AEO and ad intelligence are not included in the entry package, according to the vendor.
Seats and history decide the real cost
One seat per package is the detail that changes budgets. A team of three analysts needing individual logins cannot assume the listed price covers them, so ask sales about multi-seat arrangements. History is the other limit: three months on the entry package is enough for current benchmarking but thin for seasonal trends. Business and Enterprise plans are described as offering extended history, and the figure differs between Similarweb’s pages, so confirm it in writing.
Sales Intelligence and the API
Similarweb sells a separate Sales Intelligence line aimed at prospecting. Its Individual plan is listed at $99 a month billed annually or $129 billed monthly, with Business and Enterprise tiers by quote. Developers should note that the API is priced with data credits, described in Similarweb’s documentation, rather than from package prices.
Alternatives for tighter budgets
Not every site owner needs a competitive intelligence suite. If search visibility is the main goal, our best SEO tools guide compares lower-cost options. Location-based personalization is covered in the Geo Targetly review, and an AI content assistant such as the one in our BabyLoveGrowth AI review addresses a different part of the marketing stack. Uptime checks, which Similarweb does not cover, are the focus of our UptimeRobot review.
Which plan fits whom
Founder or solo marketer. Competitive Intelligence covers traffic and channel benchmarking against competitors. Plan around one login and short history.
Content and SEO lead. The SEO and AEO package is the first tier where search data sits alongside traffic. Compare it against dedicated SEO tools before paying for the bundle.
Paid media team. The top self-service tier is the one the vendor lists with ad intelligence. Agencies and larger teams should expect to negotiate Business or Enterprise terms for seats and history.
Frequently Asked Questions
How much does Similarweb cost?
Similarweb's Web Intelligence packages are listed from $125 a month billed annually ($199 billed monthly) for Competitive Intelligence, $333 annually ($399 monthly) for the SEO and AEO package, and $542 annually ($649 monthly) for the tier with ad intelligence. Business and Enterprise are custom. Check the pricing page for current figures.
How many users does a Similarweb plan include?
The self-service Web Intelligence packages we reviewed each list one user seat. Business and Enterprise plans are custom and negotiated with sales.
How much historical data do I get?
Similarweb lists three months of history on Competitive Intelligence and six months on the SEO and AEO and top self-service packages. It describes extended history for Business and Enterprise plans, so ask sales for the exact range.
What does Sales Intelligence cost?
Similarweb's Sales Intelligence page lists an Individual plan at $99 a month billed annually or $129 billed monthly. Business and Enterprise tiers are quote-only.
Is the Similarweb API priced separately?
Similarweb's documentation describes API access using data credits, separate from the package prices above. Read the API pricing and data credits page for how usage is calculated.
Final Verdict
Start with Competitive Intelligence if traffic and channel benchmarking is the job, add the SEO and AEO package only when you need search data in the same login, and treat the ad intelligence tier as a specialist purchase. Count the seats and history you need before you subscribe, since entry packages are one seat. Check the pricing page for current figures.
Sources We Checked
Specs and features in this guide come from these manufacturer pages and independent sources, checked on Oct 18, 2026.
